The Business 20 B2 Upper Intermediate Pdf 92
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Review: The Business 2.0 B2 Upper Intermediate Pdf 92
If you are looking for a comprehensive and engaging coursebook for business English learners at the upper intermediate level, you might want to check out The Business 2.0 B2 Upper Intermediate Pdf 92. This is a digital version of the printed book that contains 48 modules in eight units, covering key sectors of activity in the business world.
The book aims to help learners develop both their language skills and their business knowledge through a variety of texts, tasks and activities. Each unit consists of six types of modules: About business, Vocabulary, Grammar, Speaking, Writing and Case study. The book also includes an eWorkbook that provides additional language practice and extension.
Some of the features that make this book stand out are:
The use of authentic and up-to-date materials from sources such as The Economist, The Financial Times and The Guardian.
The focus on communication and problem-solving skills in realistic business situations.
The integration of Internet research tasks that encourage learners to explore the topics in more detail.
The inclusion of a grammar and practice section at the back of the book for consolidation and reference.
The availability of online resources such as audio files, videos, interactive exercises and tests.
The Business 2.0 B2 Upper Intermediate Pdf 92 is suitable for learners who want to improve their business English proficiency and prepare for exams such as BEC Vantage, BULATS or IELTS. It is also ideal for teachers who want to provide their students with a stimulating and relevant course that reflects the changing world of business.
In this review, we will look at some of the highlights of each unit and how they can help learners achieve their learning goals. We will also provide some feedback and suggestions for using the book effectively.
Unit 1: Brands
This unit introduces the topic of branding and how it affects consumer behaviour and business strategy. The modules cover aspects such as brand identity, brand loyalty, brand extension and brand protection. Learners will also learn vocabulary related to branding, such as logo, slogan, endorsement and trademark.
Some of the interesting texts and tasks in this unit are:
A reading text about the history and evolution of Coca-Cola as a global brand.
A vocabulary exercise that asks learners to match brand names with their origins.
A grammar module that reviews the use of articles with proper nouns and generic nouns.
A speaking module that involves a role-play between a brand manager and a potential sponsor.
A writing module that guides learners through the process of writing a press release about a new product launch.
A case study that challenges learners to create a branding strategy for a new online travel agency.
This unit is useful for learners who want to understand the importance and impact of branding in the modern business world. It also provides them with the language and skills they need to communicate effectively about branding issues. aa16f39245